BookFile Services for Publishers Launched at London Book Fair and 2004 Education

Kent based JEM Marketing Services newly expanded marketing service BoookFile was well received at its launch.

BookFile Publishing Services newly expanded marketing service of JEM education Marketing Services that offers targeted mailings to an extensive database of public libraries, library suppliers and booksellers was launched to the publishing and education industry at this year's London Book Fair and Education Show. There couldn't have been a better time then now to showcase BookFile; with JEM's excellent repertoire for education marketing services well established in both markets, BookFile had a great reputation behind it, and it received a great deal of interest.

"What makes BookFile unique as a publishing service is that it caters to small and medium sized publishers and offers them a wide range of direct marketing activities as well as short run printing", says André Kleinman, General Manager, JEM Education Marketing Services. "There is a need for this type of service in the industry and judging by the number of visitors that showed interest in BookFile both at the Book Fair, and Education show we're quite optimistic about new business opportunities. At the Book Fair alone we had over 60 definite leads, so there is a lot of potencial for BookFile at present."

BookFile was a publishing service acquired by Aspect Marketing Services from Shelwing Limited in 2002. Recognising the relevance of publishing within the education sector the service eventually became part of JEM Education Marketing Services, Aspect's sister company. BookFile's services include shared mailing to UK libraries and library suppliers, shared mailing to UK booksellers, solus and shared mailings to schools, direct mail and print service, order processing, warehousing and distribution and short run digital book printing services.

JEM Education Marketing Services provides mailing solutions for a wide range of clients who wish top communicate with the education sector, specifically schools, colleges and universities. Services include:

• Education Masterfile ­ An updated database of 30,000 schools available to clients interested in targeting their messages to specific educational institutions.
• Schoolbag shared mailings ­ Cost effective solution for regularly communicating with UK schools.
• Lettershop services ­ range of mailing services, from print to envelope addressing, machine or hand processing, special rate complete mailing packages, print solutions.
• Campaign management - response handling, fulfilment and telemarketing services.

JEM Education Marketing Services and BookFile Services for Publishers are part of the Kent based, Orbital Marketing Services Group. With a multi-million pound turnover Orbital Marketing Services Group is one of the UK's leading group of specialist companies which supplies distribution and marketing services tailored to the needs of specific market sectors. Other group companies include BP Travel Marketing Services, Aspect Marketing Services, MacDonald Mailing, PMD Healthcare Marketing Services, Take One Media and Access eMedia.

For more information about BookFile or JEM call 01233 214 000.